Brief
St Mungo’s have a unique point of difference as a homelessness charity – they let pets into their hostels. Pets can provide a lifeline for those living on the street and so for National Pet Month, it made sense that they shout about this.
The UK is also a country of animal lovers - in fact annual average donations to animal charities are higher than to people related charities. National Pet Month therefore provides a great opportunity to expand St Mungo’s’ donor base.