vs target of 700
NSPCC joined forces with Vroom to help give parents quick and easy tips to help build their baby’s brain. They did this by encouraging them to incorporate elements of their Look, Say, Sing and Play campaign into their daily routine.
They came to us to create engaging and fun social content to drive their target audience to join their programme.
We knew that the key to engaging this audience was to show meaningful and entertaining interactions between parents and their little ones - making the audience the stars of the content.
With this in mind we used our unique approach of curated user generated content - we blended self-shot films from participant families with footage shot by our team in a UGC style to create a marketing campaign that authentic and truly represented the activities and content of the programme.
The launch of Look, Say, Sing, Play was an overwhelming success. Initially, the NSPCC had a target of 700 sign ups. Within three months, they have already received 19,000. We’re still working with the team as the campaign continues to gain traction.