Brief

Previously with the Nickel Institute, we developed a suite of assets aimed at increasing understanding of how the metal was used throughout the modern world.

Now that we had generated this awareness with policy makers and the general public, we wanted to go one step further and showcase how the metal would be central to a greener, more sustainable world. A topic which we knew would tap into both online and policy driven conversations.

Approach

Having developed a unique motion graphic animation style for our previous work with the Nickel Institute, we knew it was important to maintain the previous look and feel whilst stretching the visual style to feel distinct to this suite of content.

The animation showcased solar power sources, electric vehicles and other key symbols of sustainability delivering a strong visual message that Nickel is central to a more sustainable way of living.

We also decided to leverage SEO to generate traffic online, delivering a script which worked not only creatively, but also sought to include key search terms.

We supplemented the main animation with a suite of social cutdowns – these cutdowns capitalised on key conversation areas around sustainability and electric vehicles to engage our audience, grabbing their attention in-feed and driving traffic to the full film.

Outcomes

The animation continues to be popular online, growing in traffic and engagement organically, with SEO driving a broader awareness of the film.

Amongst policy makers the animation continues to drive impact, with The Nickel Institute leveraging the animation in key policy meetings.

The animation was received well internally - in thanking us for the animation the Nickel Institute commented that “the result was beyond their expectations”.