Brief
We were approached by the trust to help put together a series of films to support their campaign to recruit nurses. They challenged us to bring to life the story of what it was like to work at Guy’s and St. Thomas’, from trainee through to Chief Nurse.
Approach
We thought that a series of day in the life films would showcase the variety of nursing careers on offer at Guy’s and St. Thomas’. Furthermore, we wanted to ensure that each film displayed the unique culture that the Trust had to offer, and why continuing to work in London at one of Britain’s best known hospitals was an attractive choice.
As a result, we worked with the trust to identify six members of staff who we got to know over several days of filming, capturing their day to day and hearing directly from them about what it was like to work at Guy’s and St.Thomas’.
Outcomes
The films have become a core part of the trust’s recruitment strategy, featuring prominently on their digital channels, where they have racked up thousands or organic views. In addition they continue to be used by their recruitment teams at various forums and events.