Brickwall and the European Environment Agency
The European Environment Agency (EEA) helps the EU and member countries make informed decisions about improving the environment, integrating environmental considerations into economic policies and moving towards sustainability.
As part of this they have a mandate to make the environmental information it produces known, available and easily understandable to potential users. Over the last seven years, Brickwall worked with the EEA to provide strategic consultancy and produce creative content for a variety of their comms needs.
During our time working with the EEA, we made successful use of creative content to highlight a new product or service, or to draw attention to a particular issue. The content we created often took many forms, including filming, animations, live social media broadcasts, infographics and gifs.
Through the content we produced, we addressed many different audience groups, ranging from the general public to policymakers, as well as media or subject-matter specialists. Furthermore, we up-skilled the in-house comms team on simple ‘self shot’ filming, using specialist equipment and the creation of simple assets for social media. This enabled them to create their own content at very short notice, which was useful due to the availability of experts or if the event of fast-moving news agendas.
In addition to producing the content, we also advised on distribution across social media channels where relevant.
Our content released on social media helped grow the EEA’s following on Facebook to over 30,000 people, and have helped establish a regular Facebook Live offering which often attracted upwards of 10,000 views and hundreds of comments on each topic.
Our animations, linked to key reports on topics throughout the year, would be accompanied by thousands of views and engagements, and crucially were used and signposted by partner organisations to help drive reach beyond the EEA’s traditional scope.
All of the work we produced for the organisation regularly attracted the support and endorsement of other EU agencies, as well as being the entry point for many when the EEA would release key reports or host conferences.
In regards to driving public engagement, we regularly created promotional content to encourage submissions to photo and video competitions, which attracted a high level of entries across the EU each year.