We tapped into the sentiment that more often than not the over stylised, picture perfect images that are posted on Instagram are a far cry from the reality. This is especially the case with a number of celebrity influencers and comparing your life to the rose-tinted versions on social media can often be harmful, making you second guess your own parenting and situation. We set out to dispel these ‘perfect’ mirages by engaging with the programme’s audiences to create funny and heartwarming content.
We put a shout-out across our own social channels for people’s best photos that showed the hilarious, messy, and eventful life of a parent. The response was incredible and allowed us to marry up over stylised ‘Insta’ pictures with the user generated ‘reality’ - creating a suite of content to be used across the Tiny Happy People Instagram channel.