Print was invented in China almost two thousand years ago.
Print is still a highly respected media and research shows that people are more likely to remember detail they read in print, than on a screen. It is also often kept for longer- a useful, valuable or interesting infographic or booklet can be saved and referred to for years and years, serving as a constant reminder of your brand.
But print is by no means out of date. While we love all things digital, we would be foolish to dismiss the power of print. Instead we have embraced it. We apply the same creative sensibilities that inform our digital campaigns to produce print that is always engaging, informative and dynamic, often as part of integrated campaigns.