Brief
In Spring 2020, the law around organ donation will be changing. Under this law all adults in England, over 18, with certain exceptions, will be considered to have consented to be an organ donor when they die.
NHS Blood & Transplant approached us to help produce a content campaign for social media, that would help raise awareness of the law change amongst people in the UK, so that they would feel informed to make their decision and log it on the official organ donation register.