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Distribution

In a nutshell

We aim to reach audiences wherever they are and whatever their mindset. We achieve this by running paid social media campaigns and collaborating with partners, to deliver experiential, out of home or influencer activity, as well as supporting wider comms campaigns.

What we do

The distribution route we take will be based on the wider strategy of the campaign or specific content we’re working on, as well as any other partner activity that’s taking place.

We’ll no doubt need to be able to tell a broad story across multiple channels, but at the same time we should make the most of any platform’s unique formatting quirks or the specific channel mindset of our audiences to tailor creative accordingly.

We’ll work with you to maximise chances for wider organic success by being relevant, timely and engaging, and collaborate with partners to broaden our reach. But we would always recommend bolstering this with an appropriate paid strategy, and we can work with you to develop this.

Once live, it’s crucial to be prepared to react to real time performance insights. Whichever way the content is being served; we’re equipped to make the tweaks required in order to best optimise any piece of work.