RAF veterans are unaware of the support they can get
We announced the RAF Benevolent Fund to thousands of veterans with an offer of support
The Royal Air Force Benevolent Fund (RAFBF) currently supports around 50,000 RAF veterans, serving personnel and their families each year. However, there are a significant number of veterans who don’t think they are entitled to claim, or wouldn’t think they require support from a charity.
The RAFBF planned a celebratory event to mark the service that the target audience had provided over the last 60 years.
Part of this included the ambitious ‘Human Radar’ - a stunning visual set-piece that used the iconic RAFBF logo as a way to remind those who had served that the RAFBF was still there for them.
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Our film brought this to life for those in attendance and, crucially, the thousands of veterans the campaign reached online afterwards.
"We really enjoyed working with you. You were responsive, always available and good humoured throughout. You brought a great energy on the night of the event and we wouldn’t have gotten the footage to Good Morning Britain without you!
The hero film was played on a big screen at the RAF Benevolent Fund Awards which happened the same week as the launch event, in front of a crowd of some of the most senior people in the RAF and it got a great reaction."
Teneo Blue Rubicon / RAFBF